You’ll find H.Samuel on London’s Oxford Street, between H&M and John Lewis. We’re very easy to reach by bus and are just a minute’s walk from Oxford Circus tube station. If you’re visiting by car, the nearest parking is at Q-Park on Cavendish Square. In-store, you’ll find an impressive selection of ladies and gents watches from premium fashion brands including Garmin, Hugo Boss, Versus and Victorinox. We also have plenty of stylish jewellery for all occasions, including diamond and bridal collection from brands such as Perfect Fit, Emmy London and Princessa. Our Perfect Piercing studio is your one-stop shop to create your dream ear stack. Buy a pair of piercing earrings and get your ears pierced at our Oxford Circus store for free. In-store services include repairs, valuations and engravings, as well as free appointments with our friendly experts who’ll be happy to help you find the perfect gift to suit your taste and budget. We look forward to seeing you soon.
Amazing service! Especially Diana — she was incredibly helpful with explaining the Garmin models and giving me all the information I needed.
BN
Bnar Najib
Apr 27, 2026
5.0
Both of Roxy and Biancci so lovely, smily, welcoming, helpful, explaining clearly, the solved very quick for me
DV
Dharmesh Vaghela
Apr 26, 2026
5.0
Roxy and tasneem explain good about watch. Very good service in terms of selection watch and vey helpful. Must visit. Thanks H Samuel.
SJ
S J
Apr 23, 2026
1.0
I have only visited this store a few times. Every time I go in I am treated like a criminal. I have only been to this store twice in 2 or 3 years. I always leave feeling offended. As soon as I walk in I am judged. I know they have lots of problems in Oxford Street with shop lifters, but it's a horrible thing when you are a genuine customer and love the jewellery but feel unwelcome. A little leaf fell out of my hair on to the floor, it was a windy day,. Christina the customer assistant had the nerve to ask my daughter to pick up the leaf and put it in the bin. This was absolutely ridiculous. People bring in all kinds of things on there clothes on a windy day. 😳 She was asked to pick it up and put it in the bin. My daughter is an adult.
I will never go back into H Samuels again. This was not the first time. Not all people of colour are shoplifters, I walked into the store and the manager told a woman to watch her bag as I came in.
I will never come back. My husband brought our wedding rings from this place. Glad we now have new rings brought from a private company who treat me with respect when I walk in to spend my money. Will not be disrespected or treated like shit.
If I could put no star I would.
GG
GSANG
Apr 22, 2026
5.0
Jessi at H. Samuel was incredibly helpful and friendly throughout. She really went above and beyond to make sure everything was perfect. A big thank you to Jessi and her entire team for the extra mile they all put into the service – it made all the difference. Highly recommend!
Our ear piercing service is available at selected H. Samuel stores, to find out what store near you provides this service click book an appointment to find out more.
Do you accept drop-ins/walk-ins for ear piercings?
Yes, H. Samuel does walk-in piercing appointments. You can come into the store at any time to get your ears pierced. We would recommend booking in advance, just in case it’s a busy day. To book in at the Perfect Piercing studio: call the store or book an appointment online.
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